New Vision for 2025: Fundraising with Purpose & Transparency We’re kicking off the new year with some exciting updates to our fundraising efforts! As we move into 2025, we’re bringing a fresh vision to ensure every donation has the biggest impact possible.
All future donations will go directly into the beneficiary’s clinic account. We hope by donating directly to the clinic’s account, we can build a reliable relationship between donors, the rescue group, and the veterinary professionals, ensuring that every dollar goes toward quality medical care. Rest assured that your generous contributions are used exactly where they’re needed, with full transparency! 
To keep things focused and fair, no beneficiaries will be named at the start or during our fundraisers. By not naming beneficiaries upfront, we ensure that all donations are viewed as equally important, with no biases or preferences, whilst preventing confusion or feelings of favoritism among supporters. This initiative will also allows us to adjust and respond to the most urgent needs that may arise during the fundraiser. For eg, new rescue efforts may require immediate support, and not having beneficiaries named at the start gives us the flexibility to direct funds where they are most needed. To keep you in the loop, we’ll be posting screenshots of the total donated amounts on our social media and website at the end of each fundraiser like always. You’ll be able see the incredible impact and difference you’ve made. We’ll be reaching out to even more animal rescue groups, private animal rescuers and even human charities to ensure your support reaches as many as possible! We promise our future fundraising campaigns will feel more inclusive and community-driven, rather than being centered on a particular person or group. 
We are so grateful for your ongoing support and can’t wait to make 2025 our most impactful year yet. Together, we can do more, reach more, and help more! Thank you for helping us make the world a little brighter for animals and people alike. 